Turns out Meta’s not done with Web3. While they quietly rug-pulled their NFT efforts in 2023, it’s 2025 and they’re back—just in a different flavor. And no, it’s not another Diem-style stablecoin mess (RIP Libra). This time, Meta’s creeping back into the crypto trenches with stablecoins and digital fashion drops that hit Instagram and VR land like degen bait.
Stablecoins, Digital Drip, and the Comeback Nobody Expected
So, here’s what’s going on and why it’s worth your radar.
TL;DR:
- Meta might use stablecoins for Instagram payouts
- Digital fashion is live and selling for real $$
- They ditched NFTs but didn’t ditch the on-chain rails
- Meta’s doing Web3 without the Twitter hype
Meta’s Stablecoin Comeback (But Quietly)
To begin with, Meta is reportedly in talks to integrate stablecoins into Instagram payouts for creators. Yep—real USDC or other pegged tokens, not points or stars. This would let creators (especially outside the U.S.) get paid without middlemen, fees, or fiat FOMO.
Moreover, the comeback is being led by Ginger Baker (formerly at Plaid), who now sits on the Stellar Foundation board and is Meta’s new VP of Product. That’s a heavy signal they’re eyeing blockchain rails like Stellar or USDC to streamline global money flows.
At this point, no token launch has been announced (yet). However, stablecoin rails inside Instagram = massive user onboarding to Web3 infra without calling it Web3.
For more on how stablecoins are shaping Web3 payments, check out this breakdown for beginners.
Digital Drip for Meta Avatars
In contrast to their shelved NFT program, Meta never stopped dressing up their metaverse dolls. Through partnerships with brands like Valentino, Meta launched digital fashion items for avatars—live across Facebook, Instagram, Messenger, and Horizon Worlds.
These drip pieces include branded outfits that cost $2.99 to $8.99, and degens already joke it’s the Zara of the metaverse. Still, it’s working: these digital wearables are being sold at scale, creating a pseudo-NFT economy without the chain.
In other words, no wallet is needed. Just your Zuck login and a taste for drip.
To see how NFTs are evolving in 2025, you might want to read NFTs 101: Meaning, Use Cases, and 2025 Outlook.
The Web3 Strategy (Without Saying Web3)
So, Meta isn’t hyping NFTs or releasing a MetaChain. What they’re doing instead is sneaking blockchain infra into their empire without triggering regulators.
- Stablecoins = onboarding creators into crypto rails
- Avatar wearables = digital asset sales without tokens
- VR + Meta AI = immersive commerce and pseudo-Web3 identity
Therefore, while they’re not minting JPGs anymore, Meta is still building a foundation for metaverse-based commerce, where crypto is the backend and you don’t even notice.
Curious how AI fits in? Read how AI tokens are shaping crypto narratives.
It’s not full degen. Yet. But it’s worth watching if you believe mainstream adoption starts quietly. Meta might be onboarding the next 100M users without them ever saying “crypto.”
So yeah, stay tuned — and keep one eye on Zuck’s drip strategy.
More insights and Web2.5 tea at mugencity.com
Meta’s Back? Its Crypto Play Isn’t Dead Yet
The content, Meta’s Back? Its Crypto Play Isn’t Dead Yet, published on Mugen:City is for informational and entertainment purposes only.
We do not offer financial advice, investment recommendations, or trading strategies.
Cryptocurrencies, NFTs, and related assets are highly volatile and risky — always DYOR (do your own research) and consult with a professional advisor before making any financial decisions.
Mugen:City, its writers, and affiliates are not responsible for any losses, damages, or financial consequences resulting from your actions.
You are fully responsible for your own moves in the degen world. Stay sharp, stay rebellious.
